Transactional Thinking v. Conscious Intelligence®

Eric Erenstoft explains conscious intelligence distinction transactional thinking versus Conscious Intelligence

Transactional Thinking is binary- “Do this…Get that.” “Stimulus/Response”… It is natural and very commonplace, BUT…

When it comes to things like purpose, happiness, service, love, legacy- transactional thinking becomes problematic. These are not binary; they are multidimensional. Conscious IntelligenceTM is essential for making this distinction.


ERIC ERENSTOFT has deconstructed Conscious Intelligence and organized it into a framework of its elemental components so it could be accessed by all.
Conscious Intelligence is a revolutionary approach to illuminated perspective. How we see the world has a lot to do with how we participate in it. Most of us operate on the false notion that our circumstances dictate the path and trajectory of our life. The thing is: We are not our circumstances. Our circumstances are not us—unless we either allow them to be or don’t know any better.
ERIC ERENSTOFT’s work frames these distinctions into a paradigm, The Conscious Intelligence Paradigm. By illuminating these key Invisible Distinctions®, the tools of Conscious Intelligence, we are poised to respond optimally and with grace within our circumstances so that we can produce optimal results. The Conscious Intelligence Paradigm is the navigational instrumentation that guides us to gain mastery over our circumstances out in the world, in life, at work, at home. Conscious Intelligence keeps us on a trajectory towards our True North. You’ve heard of IQ and Emotional Intelligence, introducing:


“We cannot always control our circumstances, but we can control how we conduct ourselves within them.”

Conscious Intelligence is the attainment of clarity and perspective within our circumstances to bring about optimal results.
We cannot always control our circumstances. We can, however, control how we conduct ourselves within our circumstances.
When we reach overwhelm, be it from stress, high-pressure or anxiety—
When our circumstances become unstable, disrupted, even hijacked—
We tend to make hasty decisions rather than informed ones. Ever regretted having made a hasty decision?
We react rather than respond because we are in a state of fight/flight trying to survive. As a result, we are not strategizing, we are just trying not to drown.

is the navigational instrumentation for gaining mastery over our circumstances… out in the world, in life, at work, at home.

Eric Erenstoft, a Business Executive, Strategic Consultant, and Entrepreneur, has worked in and called six different countries home. He is a Futurist, Visionary, Competitive open-water Swimmer, LA County Fire Department Ocean Rescue First Responder, and GenX’er.
He is a prolific Author, Keynote Speaker and expert on Conscious Intelligence.

He harvests profound success both for his own enterprises and for the fortune 100 companies whose ranks of employ he served including the likes of The Walt Disney Company, Time Warner, and Yahoo! From his perch within these companies, he created strategic partnerships, integrated marketing alliances, and multi-million dollar joint sponsorship ventures with scores of companies like Toyota, Apple, Nestle, Warner Bros., New Line, Honda, Lexus, Jaguar, Target, Nordstrom, Coca Cola, Budweiser, Miller and Amstel Brewing, Gillette, Calvin Klein, Ralph Lauren, Levi Strauss, among many others.

While Eric’s formal education at Pepperdine University placed him on a tract to become an orthopedic surgeon, he moved on to study business, communications, and the arts, postgrad at UCLA, while constantly devouring philosophy, psychology, physics, and theology; poets, existentialists, nihilists, Taoists, Buddhists, pragmatists, and every other -ist he could find.
He is disciplined in martial arts, the yogic arts, and the aerial arts. Eric considers his life an epic trek and ultimate adventure.


We do not see the world as it is- We see the world as we are. We are all products of our environment. We are products of our experiences and circumstances whether chosen or not, some that we create and some that others create. These circumstances frame our thoughts, beliefs, perceptions, sensations, bias, memories, conditioning, [...]

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